"Our business is permanently characterized by strong competition and consequently our customers are very demanding. Therefore, their satisfaction constitutes an imperative which is directly linked to the quality of our products and services.

The reaching of the optimum quality level supposesconsiderable investment. Nevertheless, this investment is justified by the maintaining and continuous enhancement of a good corporate image, and the considerable losses which non-quality is likely to produce.

Such an undertaking can only be truly successful
if all the members of the staff give their full support. This support must in the very first instance be translated by an awareness of the existing customer / supplier relations, including in-house, followed by an improving of the effectiveness of these relations.

My support goes without saying and I ask everyone to actively participate on a regular basis in applying these principles which bring a new dimension to our methods of working : quality."

Extract of the management commitment statement announced by M. Alexander Keita, Chairman.